Privacy Policy has developed this privacy policy to let you know how we collect and use the personal information you provide to us while visiting and any of its affiliated websites (“the Site”). By visiting the Site, you accept the practices described in this Privacy Policy.



During the process of visiting our site and ordering product, you may be asked to provide certain identifying information commonly requested to enable order fulfillment and information provision. We may save this personally identifying information (excluding payment information such as credit card numbers and banking information) that you provide us during the registration process. We may also collect personal identifying information when you choose to use certain other features of the Site, such as when you order a product or service from us or our partners, and when you otherwise volunteer personal information about yourself, for example, through surveys, contests or promotions, and submitting and/or posting content in discussion forums, reviews and other activities. When you choose to use these additional features, we may request additional information such as your phone number, billing, shipping addresses and credit card information. You will always be given the option not to participate in these instances. As a matter of company policy, we do not retain your specific credit card information however other parties to the transaction such as your credit card company, banking, and financial institutions may keep order information which is a common record keeping process.

In addition, through the Site, we automatically gather certain non-personally identifiable information about the use of the Site, such as how frequently certain areas of the Site are visited, including statistical data through the use of cookies, web beacons and other technologies. This gives us information about customer shopping experience and is used only to improve our viewers, and at times, your experience with our website. Most browsers can be set to prevent cookies or to notify you when one is being placed. It is not necessary to have cookies turned on to visit our Sit. Without them, your access to some areas of the site may be limited.



We use your personally identifiable information to support and enhance your use of the Site and its features, including without limitation: fulfilling your order; providing customer service; tracking email invitations you send; and otherwise supporting your use of the Site and its features. We may also track your past purchases to provide you with a personalized profile of your purchase history. The personal information you provide to us will also be added to our databases and used for future communications regarding new product offerings or other special promotions. By registering with or ordering from, you are automatically subscribed to our email but may choose to opt out of our email list at any time. If you decide at any time that you no longer wish to receive email communications from us, you can unsubscribe by emailing us at and ask to be opted out of our mailing list.

In addition to email communication, we may also use your Personal Information (such as your name, postal address and shopping history) to contact you with marketing and promotional materials, or other information we feel may be of interest to you. Some of these materials may be sent via a third-party service provider. No personal information is shared outside of our third-party providers, and Shinbone Alley does not receive payment for any information shared with these vendors. If you decide at any time that you no longer wish to receive direct mail communications from Shinbone Alley, you can unsubscribe by emailing us at and asking to be unsubscribed. Furthermore, if you decide that you would like to continue receiving email and direct mail communications from Shinbone Alley, but would like to opt-out of sharing your information with like-minded organizations, please email us at and specify your request.



We use third-party service providers to serve advertisements (image banners or links) on our behalf across the Internet. These advertising service providers may collect non-identifiable information about visits to our website, and online interactions with certain products and services. Such non- identifiable information does not include your name, address, email address or other personal information. The information is collected through the use of cookies and pixel tags (also known as action tags), which is an industry-standard technology used by many major websites.

Shinbone Alley may work with other companies in the future to provide interest-based advertising, both on and off Shinbone Alley will not provide your personal identifiable information to these companies without first seeking your permission to do so. At that time you will be given an option to opt-in and specify when these advertisements are served.

If you would like to learn more about Interest-based advertising and to know your choices for not having this information used by third-party service providers, please visit By providing this information Shinbone Alley does not represent that it is a member of or affiliated with that organization. It is provided to you as a service for informational purposes only.



We may also use platforms provided by companies such as Google and Facebook to offer interest-based ads. These platforms allow us to personalize the ads that we display. We do not share any of your personal information, including your shopping history, with these platform vendors. Shinbone Alley may convert email addresses into a unique value which can be matched by our partner companies with a user on their platform to allow us to present our customers with interest-based advertising. Although we do not provide any personal information to these platform vendors, they may gain insights about individuals who respond to the ads we serve. You may learn more about Interest-based advertising, and to know your choices for not having this information used by third-party service providers by clicking here



We may permit certain trusted third parties to access to our customers and subscribers information in connection with the performance of those third party provider’s services to maintain and operate the Site and certain features on the Site. For example, we may use third parties to host the Site; operate various features available on the Site; send emails; analyze data; provide search results and links and assist in fulfilling your orders.

To provide services you have requested, it may be necessary to provide your personal information to Shinbone Alley merchants and or service providers in order to aid redemption, fulfillment, shipping of services requested. Logistics services may utilize supplied information only for completing your delivery. We may transfer personally identifiable information as an asset in connection with a proposed or actual merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our business or as part of a corporate reorganization, stock sale, membership transfer, or other change in control.

In addition to email communications, we may also use Personal Information (such as postal address) to contact you with marketing and promotional materials, or other information that we feel may be of interest to you. Some of these materials may be sent via a third party service provider. Any of your information shared with such parties is sent and stored securely, will not be shared, and will be used for no other purposes than those stated above. If you decide at any time that you no longer wish to receive such communications from us (email and/or direct mail), please let us know by e-mailing us at with that request.

In addition, we may use or disclose personal information in the good faith belief that we are lawfully required to do so, or that doing so is reasonably necessary to protect you, to comply with legal process or the instructions of legal authorities, to respond to any claims, to enforce our legal rights, or to protect the rights, property or personal safety of ourselves, our employees, you, or members of the public. If you choose to use a bulletin board, chat room or any other publicly accessible area of the Site, we are not responsible for the personally identifiable or other information you choose to submit in these forums. You should be aware that any personally identifiable information you submit there can be read, collected and may be used by others who have access to this public information. any person for any purpose.

We may use non-personally identifiable information in the aggregate so that we can improve the Site for business and administrative purposes. We may also use or share with third parties for any purpose aggregated data that contains non-personally identifiable information. Additionally, we may provide links on our Site to websites controlled by third parties. We have no control over these websites and our privacy policy does not apply to these third-party websites. Please consult the privacy policy of the website you are visiting. does not sell, rent, loan or otherwise allow third party access to your information except as set forth above.



We are committed to protecting the information we receive from you. We follow reasonable technical and management practices to help protect the confidentiality, security, and integrity of data stored on our system. While no computer system is completely secure, we believe the measures we have implemented reduce the likelihood of security problems to a level appropriate to the type of data involved.

The Site uses security measures in order to protect from the loss, misuse, and alteration of any information under our control. All orders are transmitted over secure internet connections using SSL (Secure Sockets Layer) encryption technology. In addition, only those employees and third parties who need access to your information in order to perform their duties are allowed such access.



If you are a registered user, you may change your Personally Identifiable Information or email preferences by logging into your account and accessing the “my account” section of the site, sending us an email at or writing to us at:

Shinbone Alley Support
350 Warren Street
Jersey City, NJ 07302

Please indicate your name, address and email address, and what information you would like to update when you contact us.



We do not solicit any personal information from children. If you are not 18 or older, you are not authorized to use the Site. Parents should be aware that there are parental control tools available online that you can use to prevent your children from submitting information online without parental permission or from accessing material that is harmful to minors.



If we decide to change our Privacy Policy for the Site, we will post the revised Privacy Policy here so that you will always know what information we gather, how we might use that information and whether we may disclose it to anyone. Your continued use of the Site indicates your assent to the Privacy Policy as posted. We created this privacy policy on May 10, 2018, which is the effective date of this policy.



Residents of New Jersey should reference the following NJ State maintained websites/documents for information regarding your website privacy. complies with these regulations:


California Privacy Rights

Beginning January 1, 2005, under California’s “Shine the Light” law (this supplements the Privacy and Security Policy above), California residents who provide personal information in obtaining products or services for personal, family or household use are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g., requests made in 2015 will receive information regarding 2014 sharing activities).

To obtain this information, please send an e-mail message to with “Request for California Privacy Information” on the subject line and in the body of your message. We will provide the requested information to you at your e-mail address in response. Please be aware that not all information sharing is covered by the “Shine the Light” requirements and only information on covered sharing will be included in our response.



If you have any questions about this privacy policy, please contact us at:

Shinbone Alley
350 Warren Street
Jersey City, NJ 07302

Thank you very much for visiting us at We have kept your privacy and ease of using our Site as our primary goal in formulating these policies.

Last Updated: January 23, 2020

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